Free your engineers from internal tools.

Allow anyone in your company to build

approval queues

on top of your databases, APIs, and business apps.

Start your free 14 day trial.

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You'll get an invite to Internal once your company admin approves your request.

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"Internal made it incredibly easy to connect multiple datasources, add buttons and create workflows. It’s been a big time saver." — Lily Bondy, Agent Experience Manager, Compass

Connect everything that’s core to your business. 

From databases and APIs to business apps, Internal works with your existing data. It unites everything in a single, powerful interface with built-in CRUD capabilities.

MySQL database GUI and admin tools.Stripe integration for internal toolsMongoDB database GUI and admin tools.Zendesk integration for internal toolsGoogle Sheets integration for internal toolsGraphQL GUI and admin toolsREST API and HTTP Service integration for internal toolsIntercom integration for internal toolsHubSpot integration for internal toolsFirestore Firebase database GUI and admin toolsBigQuery database GUI and admin toolsCassandra database GUI and admin toolsAmazon S3 GUI and admin tools.amazon redshift database GUI and admin toolsDynamoDB database GUI and admin tools.PostgreSQL database GUI and admin tools.

Get a 360 view with Super Records.  

With a few simple clicks, Internal lets you create comprehensive, actionable views of the objects most critical to your business — like users, products, and payments. 

  • From databases like PostgreSQL, MySQL, MongoDB, and DynamoDB to business apps like Stripe, Google Sheets, and HubSpot - combine data from your databases and business apps without complex integrations, code or SQL. 
  • Have a single, always-up-to-date view of your data to streamline your operations.
  • Add useful actions that write back to your systems or hook into your REST APIs and GraphQL endpoints.
360 view super record

Design a tool for
every process, in minutes.

Simply connect components like tables, buttons, and forms to your data and APIs. Create powerful tools for any process — no code or SQL required.

Approval queues

Whether you're approving images, new users, orders or applications, create a quick tool to get work done.

Approval queues

Whether you're approving images, new users, orders or applications, create a quick tool to get work done.

  • Create a queue of things to approve.
  • Display details needed for the approval process, including images from AWS S3.
  • Add an "Approve" button or a form to complete the approval.

Orders + Refunds

View and manage your customers' orders with ease.

  • Show all order details in one place, regardless of where it lives.
  • Add a button to create, change or cancel orders.
  • Connect Stripe to view payments records and administer refunds.

Orders + Refunds

View and manage your customers' orders with ease.

  • Show all order details in one place, regardless of where it lives.
  • Add a button to create, change or cancel orders.
  • Connect Stripe to view payments records and administer refunds.

Client Onboarding

Get customers set up and ready to get going on your product or services.

  • Show where customers are in the onboarding process with key milestones and status info.
  • Add dynamic buttons that display relevant actions for each onboarding step.
  • Enable file uploads, creation of new records, and more to finish setting up accounts.

Client Onboarding

Get customers set up and ready to get going on your product or services.

  • Show where customers are in the onboarding process with key milestones and status info.
  • Add dynamic buttons that display relevant actions for each onboarding step.
  • Enable file uploads, creation of new records, and more to finish setting up accounts.

Data Mapping

Allow operations teams to complete any manual data processing task.

  • Display multiple tables, side by side, with data from various sources.
  • Add actions to search tables and match records together with one click.
  • Automatically link two records together, or create a brand new record with values from both, in whatever datasource you'd like.

Data Mapping

Allow operations teams to complete any manual data processing task.

  • Display multiple tables, side by side, with data from various sources.
  • Add actions to search tables and match records together with one click.
  • Automatically link two records together, or create a brand new record with values from both, in whatever datasource you'd like.

User Management

Make it easy to manage user accounts no matter where your data lives.

  • Add a table of active users with search and filtering capabilities - from your database or APIs.
  • Manage feature flags, subscriptions, and settings in one place.
  • Connect Zendesk to view support tickets alongside user data in your database.

User Management

Make it easy to manage user accounts no matter where your data lives.

  • Add a table of active users with search and filtering capabilities - from your database or APIs.
  • Manage feature flags, subscriptions, and settings in one place.
  • Connect Zendesk to view support tickets alongside user data in your database.

Content Management

Empower teams to easily manage content in your database to power the user experience.

  • Add an editor that writes back directly to your source of truth (your database).
  • Enable one click publish/unpublish with dynamic buttons.
  • Control who can view or edit fields and track all change history.

Content Management

Empower teams to easily manage content in your database to power the user experience.

  • Add an editor that writes back directly to your source of truth (your database).
  • Enable one-click publish/unpublish with dynamic buttons.
  • Control who can view or edit fields and track all change history.

Product Development

As you're developing a new feature or product, make it easy to visualize and modify test data.

  • Hook up your staging or local environment to instantly generate a data model viewer.
  • Spin up tools to view and verify your data in one place.
  • Add toggles to update states, edit test data, and test API calls.

Product Development

As you're developing a new feature or product, make it easy to visualize and modify test data.

  • Hook up your staging or local environment to instantly generate a data model viewer.
  • Spin up tools to view and verify your data in one place.
  • Add toggles to update states, edit test data, and test API calls.

Compliance

Track compliance tasks in one place to keep your company on track.

  • Show a list of suspicious user activity to review.
  • Add actions to deal with fake accounts or violations of terms of use, like a button to suspend a user.
  • Manage GDPR tasks such as data deletion request.

Compliance

Track compliance tasks in one place to keep your company on track.

  • Show a list of suspicious user activity to review.
  • Add actions to deal with fake accounts or violations of terms of use, like a button to suspend a user.
  • Manage GDPR tasks such as data deletion request.

Discover how teams use Internal.

From customer onboarding and customer service to data processing and on-demand operations, learn how Internal helps teams do their jobs better.

Explore solutions

Protecting your customer data.

There’s a dirty little secret in Silicon Valley that an alarming number of employees at tech companies have unrestricted access to private and personal data through the internal tools that companies build themselves to support customers.

Internal provides the data access control features every internal tool needs, that you’ll never build yourself — because you’re busy focused on building customer-facing products. These features are also necessary for companies to meet core requirements of GDPR, HIPAA, and SOC 2.

Read more about this dirty little secret of Silicon Valley.

Roles and Permissions

Assign granular read/edit permissions at the field level and even set limits on where and when data can be accessed.

Audit Logs

Regularly review system activity in accordance with your security and compliance policies. See who viewed or edited specific data, and when.

Redacted Fields

Ensure extra sensitive fields are automatically redacted and made viewable upon click. All views are automatically tracked.

2-Step Verification

Add an extra layer of security every time your team logs in with 2-step verification and/or single sign-on.

FAQs

Can I connect more than one data source?

Absolutely! You can connect multiple data sources, and build internal tools on top of all of your data. It's easy to do, requires no-code, and you can get started for free by signing up for a free trial.

Databases: PostgreSQL, MySQL, Firebase, MongoDB, Google BigQuery, Amazon Redshift, Cassandra.

Business applications: Google Sheets, Stripe, Zendesk, Hubspot, Salesforce, Intercome

HTTP services: Add any REST endpoint, GraphQL mutation, etc.

Do you need to know SQL or code to use Internal? Can I write code if I want to?

Internal is no-code, so you don't need to know how to write SQL or code to use it. If you're an engineer, and you want to add APIs or make complex operations using JavaScript, have at it! Internal makes it easy for engineers to plug in complex business logic and hand it off to non-technical teams to build tools on top.

Can I use Internal alongside existing tools?

Absolutely. Internal can be used alongside your existing tools. It can also be used by your entire company, or within a specific team (e.g. customer support).

How much does it cost to set up Internal?

Check out our pricing page here.

Is Internal a "god view" tool?

Many companies have come under scrutiny over the past few years for building internal tools referred to as "God View", that give employees too much access to large amounts of sensitive customer data. Internal replaces "God View" by providing the tools necessary for customer-facing teams to interact with app data and do their job, while controlling access and protecting customer privacy.

About us

Our mission is to accelerate the velocity of engineering and product teams. We're doing this by empowering anyone to build internal tools, fast, freeing up valuable engineering time to focus on customer-facing products.

We strive to create software that's easy to use and handles the hard work for you — so, whether you're technical or not, you can create the tools you need and get on with your day.